Why offer this benefit?

Raising a child

The basic cost of bringing up a child in the UK has risen 50 per cent faster than inflation over more than a decade. One-in five mothers have returned to work earlier than expected. 29% of parents’ gross annual income is spent on raising a child.

Making ends meet

44% of parents cut back over the past year to make ends meet. (Centre of Economic and Business Research (CEBR) for the insurer Liverpool Victoria).

Helps to support parents

In addition, with the closure of the popular childcare voucher scheme to new members and continuing limited support for parents with older children, for many working families every penny saved can make a difference.

About Kids Pass Benefits

UK’s No.1 family discount membership.

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Why offer this benefit?

Kids Pass is the U.K’s No.1 family discount membership. As a member, you receive discounts at over 5,000 family-friendly locations across the U.K including:

40% off cinema tickets 7 days a week at over 354 locations nationwide: Cineworld, Showcase, Odeon, Empire, Picture House and Vue.

Up to 57% off admission at locations including: Alton Towers, Gulliver’s World, Thorpe Park, Drayton Manor, Light Water Valley, Jump, Go Karting venues, Play Centres and Ten Pin Bowling Venues. Kids eat free or buy one get one free at over 1400 venues nationwide including: Giraffe, Fayre & Square, Bella Italia, Handmade Burger, Hungry Horse, and Pizza Hut Delivery. On average Kids Pass members save £300-£400 per year. One pass covers up to two adults and six children.

Set-up requirements

Employer confirms they wish to make the benefit available to employees.

How is it paid for

Kids Pass costs £25. Employee elects the benefit and employer deducts the payment in one amount from the net salary.

Tax status

N/A net deduction.

Interested in employee benefits? Let us guide you through the next steps.

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