Kids Pass
Save money with family discounts at theme parks, cinemas, restaurants and more

The basic cost of bringing up a child in the UK has risen 50 per cent faster than inflation over more than a decade. One-in five mothers have returned to work earlier than expected.  29% of parents’ gross annual income spent on raising a child.  44% of parents cut back over the past year to make ends meet. (Centre of Economic and Business Research (CEBR) for the insurer Liverpool Victoria, 2015)   What this evidence shows is that every penny saved makes a difference.

Benefit Overview

Kids Pass are the UK’s No.1 family discount membership. As a member you receive discounts at over 5000 locations across the UK, including Theme Parks, Cinemas, Restaurants, Bowling plus many more family days out.

Offers can be redeemed via the Kids Pass app, where members receive a digital membership card and access to all of its exclusive discounts, which can be claimed as many times as you wish.

On average Kids Pass members can save £300-400 per year

How is it paid for?

Kids Pass is usually paid for by employee through a one-off deduction from Net Salary. There are no tax implications and employees can save up to 50% off high-street membership rates. One pass covers up to two children and six children.

My Benefits World loves this product, it’s so simple to use and the discounts easy to redeem.

Why offer this benefit?

By encouraging a positive family life outside of working hours, this promotes a sense of wellbeing for employees, which can enhance office morale, productivity and help to create that ‘work and life balance’.

Discounts include:40% off cinema tickets 7 days a week at over 354 locations nationwide:Cineworld, Showcase, Odeon, Empire, Picture House, Hollywood and Vue.

Days out discounts of up to 57% at 3140 locations nationwide including: Alton Towers, Gullivers World, Blackpool Pleasure Beach, Thorpe Park, Drayton Manor, Light Water Valley, Jump, Go Karting venues, Play Centres and Ten Pin Bowling Venues.

Kids eat free or buy one get one free at over 1400 venues nationwide including: Giraffe, Fayre and Square, Bella Italia, Handmade Burger, Hungry Horse, Pizza Hut Delivery.